Online Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide details to potential clients and to reach various geographical regions and niche markets.

CONSUMER focused marketing is the key for success of any company. Focusing on consumer needs and wants will assist a company to please in fact to delight its clients better and efficiently. Because getting a new client is pricey than keeping the existing consumer, Building close relationships and retaining existing consumers is very important.
Online marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really crucial.

Internet Marketing Tools

Online Search Engine Marketing

Online search engine marketing is important since 85% of Internet web surfers utilize search engines to find new sites. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

E-mail is the most popular online activity. According to the research study findings 96% online users use E-mail. Email marketing can be utilized to drive sales, offer client service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can anticipate a greater reaction rate around 10-- 15% from an internal E-mail list. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk totally free and cost effective advertising. Affiliate marketing enables companies to reach niche markets in a more cost effective manner.

Banner Advertising

When its present for the very first time in 1994, banner marketing was extremely much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfactory banner advertising still thinks about as a reliable branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about new sites.

Promotion

Promotion is about creating awareness, building trust and trustworthiness. Online news release circulation plays the main role in this.

Browse Engine marketing is crucial since 85% of Internet internet users use search engines to discover brand-new sites. E-mail marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.